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Death (in Bavarian: Boandlkramer) is supposed to get little Maxl, but he falls in love with Maxl's mother. Confused by the previously unknown feelings, he confides in the devil. The incarnate persuades him to start a business where the Boandlkramer gets the chance to compete for Gefi as a mortal. Encouraged by the advice of the recently deceased womanizer Max Gumberger, the Boandl stumbles through earthly life in search of eternal love.